Sadvertising

I invented it. Don't Google it.

If you know me, you know I’m full of great ideas. So I thought I’d share one I had the other night at 2:45 a.m., when I couldn’t sleep and was trying not to think about the collapse of American Democracy.

Are you tired of ads that tell you to enjoy life? Those that promise, “Buy our product, and you’ll have more friends and fun”? Me too. They are annoying.

Anyway, that’s why I’ve invented a new advertising genre: Sadvertisements. I’m sure this term has never been used before, which is why I didn’t bother to Google it.

Here are a few examples of my groundbreaking new idea.

#1

Copy: Look, working here sucks, but at least you get fries, and it’s not Arby’s.

Inquire within and join our team today.

Sadvertisement!

#2

Voiceover: “Where the fuck did I put those Wise Brand Onion Rings? I was looking forward to them all day. I guess I’ll need to buy more Wise Brand Onion Rings.”

Sadvertisement!

#3

Voiceover: “It’s rare to enjoy an ice-cold Coca-Cola from a glistening glass bottle on a beautiful beach. More often, you’ll find yourself in a dingy little motel in northeast Connecticut, searching for anything to distract you from the decisions that brought you here.”

Sadvertisement!

I hope you enjoyed these. Please don’t steal my idea and make millions. That would be sad.

-Travis